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We’ve raised concerns about the advertising approaches used in the sale of charitable gift annuities. Our biggest beef has been the trumpeting of what appear to be big “returns” — when in fact the returns are largely a return of principal. Read our April 2009 post on this. As an example of a more [...] In a September 30 posting, I told you about a Forbes.com story revealing more questionable charitable gift annuity advertising. Forbes.com now reports that charities using the advertising message (which included units of the University of California and United Way Worldwide) have been revising or pulling the ads. Read the new Forbes.com story. Thank you, [...] Back in April, when we wrote that Charitable Gift Annuity Advertising Stinks, we shared our concern that charities were not being forthright in the way they described the “return” on their charitable gift annuities. Now Forbes.com reveals more questionable charitable gift annuity advertising. We said back in April, “Come on, charities. . . . [...] A big ad offering “Returns as high as 11.5% and possibly more when you factor in tax advantages” from a well-known charity is likely to get your attention — especially when you can’t get 3.0% investing your money in bank CDs. I came across such an attention-getting ad in yesterday’s (April 22) New York Times business section. Unfortunately, this ad stinks! Continue reading “Charitable Gift Annuity Advertising Stinks” |
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Copyright © 2012 Edward W. Long | The Smarter Giving Guy | All Rights Reserved |
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