One of the themes that attendees at our classes keep raising is the heavy amount of mail they receive from charities they have donated to. Many are upset at what they consider a waste of money by the charity doing the mailing — money that was likely donated to the charity. Others just don’t want to be asked repeatedly.
I tell folks that a well-run charity
- Will welcome their feedback on how and when to best contact them.
- Will want a positive relationship with them.
- Will not want to waste any of the money it spends on connecting with donors.
I suggest they send a letter to the charity, spelling out their wishes. Ask the charity to (a) acknowledge receipt and (b) comply. If the charity fails to acknowledge or comply — drop them. The letter can also be used with charities that use email to seek donations. Note: There may already be a mailing in process when you send the letter — don’t hold a mailing you receive in the first 30 days against the charity.
Here’s a sample letter Continue reading “Less Charity Mail Please – Sample Letter”